“Starting as a dream seedling of creating a brand that celebrates women's collectives, artisanal craft and our connection to the earth and its cycles, Jeanne de Kroon went to India on a mission to seek direction and inspiration for this dream, leading her to Madhu Vaishnav of Saheli Women. Madhu had just formed her women's social enterprise in the small rural village of Bhikamkor where she gathered women from her community together with their sewing machines to encourage community development through creativity and drive to facilitate women's economic and social rural independence.

After listening and learning with Madhu and the rest of the Saheli Women, Jeanne fell in love with their stories of strength and also fell back in love with fashion again. Inspired by her travels to India and a deep found respect for female co-creation and human stories, ZAZI was formed in Jeanne's small student bedroom starting with just 7 ikat dresses.” - The World of Zazi